Chaye Tea is a modern tea café brand based in Kanpur, created to bring a fresh and memorable identity to the everyday tea experience. The brand combines the warmth of traditional chai culture with a contemporary café personality.
Project Scope
We partnered with Chaye Tea as their creative branding and design partner, supporting them in:
✅ Logo Design & Identity Creation (distinctive and memorable logo reflecting the warmth of tea culture and modern café experience)
✅ Brand Visual Direction (creative visual approach to establish a consistent and recognizable café identity)
✅ Brand Asset Design (visual elements and promotional assets to build a cohesive brand presence across digital platforms)
Our primary goal was to create a unique and approachable identity for Chaye Tea that connects with tea lovers while standing out in the competitive café market.
Details
Time Frame:
Nov 2024 – march 2025
Role:
Branding Designer, Graphic Designer, Creative Consultant
Involvement:
Adobe Creative Suite
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